The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.

Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family

A major reason for the changing traditional purchasing roles for families is that:

A(n) ________________ consists of the activities people are expected to perform according to the persons around them.

The stages through which families might pass as they mature over time is a description of what is called the

A ______________ is a person’s pattern of living as expressed in his or her activities, interests, and opinions.

A reason why consumers conform is ________.

The tangible or physical parts of a product are known as _____.

The average adult in the us watches _____ hours of television each week.

________ is the way people maintain an orderly social life.

When coca-cola embeds sexual images in their advertising, they are using ________.