A reason why consumers conform is ________.

The __________ provided by retailers create value for consumers.

An advertiser that surrounds its ads with positive programming _____.

For employee stock ownership plans to be effective in improving performance, they must ________.

Researchers primarily see the gift-giving ritual as a type of ________ exchange.

In general, advertising is more effective when it ________ than when it ________.

The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.

As a form of a reference group, the _______________ are ones to which the individual wishes to belong.

Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors are called__________

The greatest barrier to effectively marketing to the Asian American market is thought to be ________

A ________________ is a group of people with shared value systems based on common life experiences and situations.