The decision-making unit of a buying organization is called its _____________ all the individuals and units that participate in the business decision-making process.

Considering the major influences on business buyer behavior, as shown in a model in the text, under which influence stage would you expect to find the influences of authority, status, empathy, and persuasiveness?

The stage of the business buying process where the buyer describes the characteristics and quantity of the needed item is called ___________

If a buying team is asked by the purchasing department to rank the importance of reliability, durability, price, and other attributes of an item, then the team is going through a business buying process stage called____________

________________ is the stage of business buying where an organization decides on and specifies the best technical product characteristics for a needed item.

________________ is an approach to cost reduction in which components are studied carefully to determine if they can be redesigned, standardized, or made by less costly methods of production.

That business markets have more buyers involved in the purchase decision is evidence of which of the following characteristic differences between business and consumer markets?

General Motors buys steel because consumers buy cars. If consumer demand for cars drops, so will General Motors’ demand for steel. This is an example of the relationships found in___________

When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called___________

The business marketer normally deals with _____________ than the consumer marketer does.

All of the following are among the primary differences between a business market and a consumer market except ____________