________________ is an approach to cost reduction in which components are studied carefully to determine if they can be redesigned, standardized, or made by less costly methods of production.

Factors such as supplier reputation for repair and servicing capabilities are important criteria for evaluation at which stage in the business buying process?

Blanket contracts are typically part of which of the following stages in the business buying process?

The _______________ may lead the buyer to continue, modify, or drop the arrangement that has been entered into by the buyer and seller.

For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________.

____________ is the definition of reference groups.

If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the__________

Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis

With respect to adopter categories, the ___________________ are skeptical and they adopt an innovation only after a majority of people have tried it.

With respect to adopter categories, the _______________ are guided by respect, are the opinion leaders in their communities, and adopt new ideas early but carefully.

All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT: