Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis

If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the__________

All of the following are among the primary differences between a business market and a consumer market except ____________

The business marketer normally deals with _____________ than the consumer marketer does.

When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called___________

General Motors buys steel because consumers buy cars. If consumer demand for cars drops, so will General Motors’ demand for steel. This is an example of the relationships found in___________

Factors such as supplier reputation for repair and servicing capabilities are important criteria for evaluation at which stage in the business buying process?

________________ is an approach to cost reduction in which components are studied carefully to determine if they can be redesigned, standardized, or made by less costly methods of production.

________________ is the stage of business buying where an organization decides on and specifies the best technical product characteristics for a needed item.

If a buying team is asked by the purchasing department to rank the importance of reliability, durability, price, and other attributes of an item, then the team is going through a business buying process stage called____________

The stage of the business buying process where the buyer describes the characteristics and quantity of the needed item is called ___________