__________ refers to the information a consumer has stored in their memory about a product or service

A goal of physical distribution is to reduce ____ or how long it takes to complete a process.

The nike "swoosh" is an example of a ________.

Running commercials for sleep medication during the middle of the night is an example of _____.

Unfilled needs lead to ________, which spurs learning.

Unlike b2c sites, some b2b sites ________.

The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n)__________

he stage in the buyer decision process in which the consumer is aroused to search for more information is called____________

he stage in the buyer decision process in which the consumer is aroused to search for more information is called____________

The buying process can be triggered by a(n) __________ when one of the person’s normal needs—hunger, thirst, sex—rises to a level high enough to become a drive

According to the buyer decision process suggested in the text, the first stage is characterized as being one of __________