The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n)__________

How the consumer processes information to arrive at brand choices occurs during which stage of the buyer decision process?

Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:

With respect to post purchase behavior, the larger the gap between expectations and performance:

Cognitive dissonance occurs in which stage of the buyer decision process model?

Cognitive dissonance occurs in which stage of the buyer decision process model?

__________ refers to the information a consumer has stored in their memory about a product or service

Marketing strategies are often designed to influence _______________ and lead to profitable exchanges

Secondary reference groups include ________________.

Primary reference groups include ________________.

For which of the following products would the reference group influence be the strongest?