The section of your business plan that is similar to an "elevator pitch" is the:

For a typical executive summary, what is the maximum length?

What is meant by Value Proposition?

Would you ever consider talking to your competitors directly?

What market segment is an airline offering no frills targeting?

What section of the financial forecast would expenditure on telephones be forecasted under?

Why is it important to talk about market timing?

What is the purpose of a cash flow forecast?

Which of the following would be a mistake in forecasting?

Where might a potential competitor come from?

What best describes a differentiation strategy?