What is meant by Value Proposition?

Would you ever consider talking to your competitors directly?

What market segment is an airline offering no frills targeting?

What section of the financial forecast would expenditure on telephones be forecasted under?

Which of the following factors would be used in estimating revenue?

How detailed should a business plan be?

Which of the following would be a mistake in forecasting?

Where might a potential competitor come from?

What best describes a differentiation strategy?

Why is it important to know the entire potential market even if your company can only focus on a small segment?

What are the minimum financial statements that should be included in a business plan?