Total customer satisfaction is measured based on the relationship of ________.

With target costing, marketers first ________ and then ________.

A(n) _____ is the result of applying human or mechanical efforts to people or objects.

Materials and parts, capital items, and supplies and services are groups of _____ products.

The identity of the _____ is the most difficult role for salespeople to pinpoint.

An organization practicing ______ aims all its efforts at satisfying its customers—at a profit.

A _____ strategy focuses on developing entirely new products for new markets.

A _____ strategy concentrates on finding new markets for existing products.

One major objective of a market-penetration pricing strategy is to __________.

One drawback to viral marketing is that __________.

James is influenced by his work environment. he will likely _____.