One drawback to viral marketing is that __________.

One major objective of a market-penetration pricing strategy is to __________.

A _____ strategy concentrates on finding new markets for existing products.

A _____ strategy focuses on developing entirely new products for new markets.

A _______ refers to the use of the same brand in a different product line.

_________ is not a characteristic important in influencing an innovation's rate of adoption.

Materials and parts, capital items, and supplies and services are groups of _____ products.

A(n) _____ is the result of applying human or mechanical efforts to people or objects.

With target costing, marketers first ________ and then ________.

Total customer satisfaction is measured based on the relationship of ________.

The two dimensions the bcg approach uses to evaluate and manage sbus are ________.