_____ is market segmentation on the basis of personality, motives, lifestyles, and geodemographics.

________ is not one of the five primary activities in the value chain.

A major advantage of a mail survey is that it ________.

A toothpaste tube is an example of a ________ package.

The disadvantage of geographic sales orientation is that _____.

_____ refers to how much a customer will spend in the future.

Intangible products that are paid for and used, but not owned are known as _____.

In the world of marketing, __________ are ideas about products or services.

In the field of personal selling, ________ is a predictor of success.

In complex selling situations, personal selling can be very effective because it is __________.

In __________ auction, many sellers compete to provide goods or services for a single buyer.