A(n) _____ is a global intermediary who brings the buyer and seller together.

________ are two or more outlets that are commonly owned and controlled.

________ contributes to a product's usefulness as well as to its looks.

Both market penetration strategies and market development strategies primarily involve ________.

Both product development strategies and diversification strategies involve ________.

Brands that are owned by ___________ are called private-label brands.

A company's ____________ are the priorities, principles, and beliefs that guide the company.

A ___ is a temporary price reduction to resellers for purchasing specified quantities of a product.

__________ utility is usually provided by producers rather than marketers.

_________ messages encourage potential buyers to make an immediate purchase decision.

By participating in the service delivery process, customers cocreate _____ for themselves.