_____ can be produced independently of the consumer and then stored and shipped.

_____ captures how much gratification a consumer receives from consumption.

_____ costs do not change as output is increased or decreased.

_____ is a measure of space productivity used by retailers.

________ advertising primarily maintains brand relationships and is important for mature products.

________ are a company's decision makers.

A deliberate distortion of information by somebody who first screens a message from a sender and manipulates it before sending it on to a receiver is known:

The tendency to believe your culture or ethnicity is superior to everyone else’s is called __________.

Emotions are intense feelings directed at a specific object or person.

Electronic communication is the transmission of messages through.

Downward communication means sending messages from the upper levels of the organizational hierarchy to the lower levels.