________ advertising primarily maintains brand relationships and is important for mature products.

________ are a company's decision makers.

________ are defined as states of felt deprivation.

________ is an example of an in-kind benefit.

________ is data and responses to data that are contributed by users and sm sponsors.

________ is the amount of money charged for a product or service.

Downward communication means sending messages from the upper levels of the organizational hierarchy to the lower levels.

The act of transmitting information, thoughts, and processes through various channels is known as___________.

___________ consists of a group of people who broadcast information only within their group.

The degree to which a channel allows us to easily communicate and understand information sent between people and organizations is called:

Barriers to communication means obstacles that interrupt the flow of conveying and receiving messages.