A ________ is what a customer gains from the product or service feature.

A ________ prevents a brand from becoming generic and public property.

A "company newsletter" is an example of ____________.

A _____ is a subset of objects taken from the _____.

Early leadership trait research looked to find characteristics that might ________.

The most successful early trait theories focused on ________.

Myers-Briggs Type Indicator (MBTI) is a psychometric questionnaire used to evaluate four psychological preferences that combine to describe _____ personality types.

Myers-Briggs Type Indicator (MBTI) is a psychometric questionnaire used to evaluate _____ psychological preferences that combine to describe 16 personality types.

Locus of control is the extent to which people believe they have influence over events.

Job satisfaction is the degree to which an individual feels _____ about a job.

The degree to which people believe they control the events and consequences that affect their lives.