when total utility is maximum, marginal utility is zero, it is called ----------- point.

-------------- is equal to the difference between the price a consumer is willing to pay and the price actually he pays for a commodity.

Cardinal utility approach is based on the -------- school of thought.

Cardinal utility approach is based on the -------- school of thought.

The assumption of ----------------- implies that an individual consumer’s preferences are always consistent.

The IC analysis explains the demand for inferior goods and solves

A marketer focuses on a product's ________.

________ can describe a product class, a product form, or a brand.

When the total fixed costs increase, the breakeven point ________.

When the sales price per unit decreases, the breakeven point ________.

Buying an existing business _____.