Buying an existing business _____.

When the sales price per unit decreases, the breakeven point ________.

When the total fixed costs increase, the breakeven point ________.

________ can describe a product class, a product form, or a brand.

A marketer focuses on a product's ________.

A state might hold a primary instead of a caucus because a primary is ________.

The assumption of ----------------- implies that an individual consumer’s preferences are always consistent.

Cardinal utility approach is based on the -------- school of thought.

Cardinal utility approach is based on the -------- school of thought.

-------------- is equal to the difference between the price a consumer is willing to pay and the price actually he pays for a commodity.

when total utility is maximum, marginal utility is zero, it is called ----------- point.