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Advertising MCQs

What is real-time bidding?

Advertisements on television that encourage you to go out and purchase a product immediately.

An electronic trading system that sells ad space directly to web pages people frequent while they are visiting them.

Advertisements on radio that encourage you to go out and purchase a product immediately.

An electronic trading system that allows different brands to compete for your attention through pop-up ads.

Answer

Correct Answer: An electronic trading system that sells ad space directly to web pages people frequent while they are visiting them.

Explanation:

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