Special events, lobbying efforts, and press conferences are examples of __________ tools.

Staples, babies r us, and petsmart are examples of _____.

Television, the internet, and smartphones are different communication _______ hsn uses in its imc.

The ______ is the blueprint or roughly drawn comic strip of a potential ad.

The ______ is the primary enforcement agency for most mass media advertising.

The fastest-growing form of direct marketing is _____.

What is a Half banner ad size?

What is a Leaderboard ad size?

What is the order of the Hierarchy of Effects Model?

What is real-time bidding?

Which is NOT a law enforced by the Federal Trade Commission?