Evaluating the advertising is the __________ step in developing an advertising campaign.

_____ appeals target the consumer's psychological, social, or symbolic needs.

__________ are subtle forms of promotion that encourage shopping in retailers' stores.

__________ is a particularly good advertising medium for groceries and fast food.

__________ is when two or more firms join forces to reach a target audience in a short-term effort.

Buy one, get one free"" is a __________ sales promotion.