__________ are subtle forms of promotion that encourage shopping in retailers' stores.

__________ is a particularly good advertising medium for groceries and fast food.

__________ is when two or more firms join forces to reach a target audience in a short-term effort.

Buy one, get one free"" is a __________ sales promotion.

A _____ is an eight-sheet billboard that offers a panel surface of 6 feet high by 12 feet wide.

A _____ requires a manufacturer to focus its promotional efforts on end consumers.

__________ are subtle forms of promotion that encourage shopping in retailers' stores.

_____ appeals target the consumer's psychological, social, or symbolic needs.

Evaluating the advertising is the __________ step in developing an advertising campaign.

The benefits of direct and digital marketing for buyers are that it is _________.