Companies like 3m, google, and sony have ________ that encourage employees to develop new ideas.

Continuous scheduling would most likely be used for advertising __________.

Direct marketers make use of _____ to segment and target their markets.

_____ is a form of institutional advertising.

________ advertising is utilized most often by mature, well-known brands.

A(n) _____ occurs when a visitor requests a page from a web site.

Which of the following is true about infomercials?

________is an ad about an ad.

The higher the __________of a brand, company, celebrity or television show, the more highly regarded will be its appeal and familiarity.

In advertising a short, introductory headline above the main headline but in smaller type is called:

What does 'spec' mean in advertising?