Communication with consumers who are not in the target audience is referred to as __________.

Companies like 3m, google, and sony have ________ that encourage employees to develop new ideas.

Continuous scheduling would most likely be used for advertising __________.

Direct marketers make use of _____ to segment and target their markets.

_____ is a form of institutional advertising.

________ advertising is utilized most often by mature, well-known brands.

The agency that specializes in mail packages, postcards and other mailing items is known as a/an_____.

Which of the following is true about infomercials?

________is an ad about an ad.

The higher the __________of a brand, company, celebrity or television show, the more highly regarded will be its appeal and familiarity.

In advertising a short, introductory headline above the main headline but in smaller type is called: