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Focused questions for skill assessment

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Premium questions with correct answers

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Free Sample Questions for Business Strategy

What performance management tool do companies use to measure and retain their competitive advantage?

Competitive Framework

Competitive Metrics

Advantage Matrix

Balanced Scorecard

Answer:
Balanced Scorecard

What are two internal environmental factors that must be considered when developing a sound marketing strategy?

Performance mix and marketing advantage

Strategic mix and performance matrix

Marketing mix and performance analysis

Marketing dominance and portfolio strategy

Answer:
Marketing mix and performance analysis