What tool enables companies to display extra information within the natural search results without the need of any structured data?

Your client is ready to start a blog. but has read that they should put the blog on a subdomain instead of subdirectory in order to create more external links to their website. How would you advise your client about this strategy?

Blog author pages, each with only one sentence about the author, are at risk of being flagged as **

What is a common benefit to long-tail keywords?

Google's Search Quality Evaluator Guidelines describe that experts should write content, especially YMYL content. This is one of the principles seen in the commonly used acronym__

What is the best way to provide a search engine with crawl instructions?

What does SEO mean?

Which factors influence ranking?

What is a 404 page?

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines.

Which strategies produces the most valuable links for SEO?