State whether the following sentence is true or false:

You cannot mention the price of the product or service in a Google Adwords Ad.

What is the term for the form of advertising that is automatically served or placed on a web page in response to the page's keywords, content and text.

A publisher's website is paid only when visitors click on the advertiser's ad and fill up an inquiry form. This is an example of:

The Alexa toolbar provides information about websites related to:

A website that attracts students for the sole purpose of collecting their information for passing it on to colleges for a commission is a typical example of which type of income model:

Where on the Google search engine are the sponsored search results visible?

Generally, are SEO or PPC campaigns easier to track?

What are the two, most heavily weighted factors Google uses to rank pages?

A link from another website pointing to your own is called:

What tactic will get you de-indexed by Google?

What internet bots are used to validate hyperlinks and HTML code?