Yield, in the context of banner ads, indicates _______________ for an ad on a given page.

How does the Bounce Rate information help in designing the right advertisement for your website?

If an advertising banner brings in 120 clicks, out of which 6 result in a conversion, then the conversion rate is:

Which statement about Interstitial advertisements is correct?

A ____ is a webpage item listed in a search results list.

A search engine results page displays links that are ____ at the top of the list.

Which tool allow you to track page views, unique visitors and conversion statistics?

What are landing pages?

What acronym refers to the results produced when a search is entered?

What does SERP stand for?

What are organic search results?