Press Releases Quiz # 2

What are 3 types of press releases?

Traffic report, earnings report, weather report

Terror alert, gardening tips,

Weather warning, travel advisory, party invitation.

General News Release, Launch Release, & Event Release

What is the goal of media relations?

To maximize positive coverage in the mass media without paying for it directly through advertising.

To make friends with journalists.

To get on the cover of lots of magazines.

To make sure the press never writes bad stories about you.

What is a crisis in public relations terms?

When you have a nervous breakdown.

Any event that draws intense, negative media coverage and interferes with normal business activity

When there is a crime committed.

When really bad things happen to good people.

What should the audience know in the first paragraph?

Expenses

Company details

Who, What, When, Where, Why

Quotes

How many pages long should a press release be?

5

1

3

4

Before sending a press release to a new media outlet, you must always:

Buy a subscription to their publication.

Buy advertising in their publication.

Examine the media outlet's material to be sure your press release is relevant.

Send a note to the outlet letting them know a press release is coming their way.

A paragraph near the end of a corporate press release with more general information about a company is important because:

Company information might provide better context for a reporter.

The information might be referred to in a future story unrelated to your press release.

The media outlet might not be familiar with the company.

(All of these choices are correct)

Press releases are most commonly written in "AP style." "AP" here stands for:

Associated Press.

Advanced Placement.

Accounts Payable.

Advanced Publication.

A media outlet's editorial calendar tells you:

How many days it takes to create and print a magazine.

When upcoming editions might be focusing on particular topics.

Important holidays within the industry.

How many pages each upcoming edition will be.

What is a "VNR"?

Video news release

Video note release

Voice news release

Voice note release

What is an "EPK"?

Entertainment Promotions Kit

Entertainment Press Kit

Electronic Promotions Kit

Electronic Press Kit

What is an example of a Media Alert?

A deadline for reporters to send in their articles.

An event, such as a press conference.

A warning about the weather.

What's an example of "burying the lead"?

Saving the most compelling part of the announcement for later in the release

Saving the spokesperson quote until midway or later in the release

Pre-packaged promotional material is often called a:

Promo Package

Wok Box

Media kit or Press Kit

Merch

What is "###"?

The page counter

A signal of the end of the press release

A signal of the edition of the press release

The number of paragraphs used in the press release

True or False? You do not need to request permission for quotes and contact details.

False

True

What is the fastest way to disseminate information during times of crisis?

By advertising on television.

By calling people.

By texting.

Through a well-written press release

Adding search engine optimization keywords to your news release will:

Make your press release more appropriate for online news sources.

Increase the likelihood of your release being found on search engines.

Make your press release sound more official.

Increase the likelihood of your release being printed by newspapers.

Abbreviations in press releases should be spelled out:

The first time they are used.

Only if they are obscure.

Every time they are used.

Only if they are difficult to spell.

A well-written press release forms the basis for:

A news story.

A special advertising section.

A TV or web commercial.

An editorial or commentary.

What is the release time?

The best time to issue a press release.

When you wrote the press release

The date and time after which a press release may be released.

When things are about to happen.

If no release date is given, what should you write?

TBD

FOR IMMEDIATE RELEASE

Nothing

SEND NOW

A corporate press release should include the contact information of:

There is no reason to include contact information.

A single person in the PR department with good knowledge of the subject.

The top 5 earners in the company.

The company's CEO.

Where should you place the instructions "For Immediate Release"?

At the very end

After your Headline

You shouldn't include that in a press release

At the very top

A press release's supporting resource package might include:

Several press releases about the same subject.

Information about your press release writing history.

Web- and print-ready digital images or video.

Proposals for additional stories.

Where are the most important sections to place keywords?

Header and footer

Header and boilerplate

Boilerplate

Header, subheader and first paragraph

The first paragraph should start with?

Weather forecast

Boilerplate

Physical location and date

Contact details

Press releases should NEVER include:

Photographs.

All of the above are appropriate for a press release.

Electronic text.

Printed text.

When two or more entities are partnering on an event, it's better to:

Alternate every other day sending press releases from each entity.

Make all press releases longer.

Have each entity craft and send its own press release.

Send a single press release from both entities.

If a reporter re-writes your press release and prints it, that means:

Your press release has been unsuccessful.

You have a cause of action for a lawsuit.

Your press release has been successful.

You will get your name listed in the byline.