Media Writing Quiz # 8

Communication that is used within the same department or organizational unit to share information in a lateral fashion is called

Horizontal communications

Cross-channel communications

Upward communications

Downward communications

Communication across different work units is known as

Horizontal communications

Cross-channel communications

Upward communications

Downward communications

The most common communication method used by organizations today is known as

Text Message

Email Message

Phone call

Mobile Call

Accepted set of norms for sending email is known as

Email message

Email culture

Communications

Message culture

_______ is written on paper, and thus considered to be a more formal document than an email message

Business letter

Proposal

Memorandum

Agenda

A message that you send to someone who works outside of your organization is called

Business letter

Proposal

Memorandum

Agenda

A brief persuasive report most often written for someone outside your organization is called

Business letter

Proposal

Memorandum

Agenda

News audiences today have become

Completely uninterested in news.

Both consumers and producers of medi

Professional journalists themselves.

Interested only in blogs.

Writing skills are important

In very few media jobs.

Only if you are going to write for a journal.

Only if you are going to be a broadcast journalist.

In the vast majority of media jobs.

Most millennial students use media most of the time

To find jobs.

To inform themselves about news events.

To do academic research.

For personal, nonprofessional exchanges.

According to research, the three main areas of self-perception that influence you as a writer are: writing apprehension, writing self-efficacy, and

Writing approaches.

Writing goals.

Writing variety.

Writing imagination.

Grammar, spelling and punctuation

Are essential starting points to test your writing skills.

Are no longer essential because of spelling and grammar checks.

Are not as important as expressing yourself as a writer.

Are automatically ingrained in you by the time you become a writer.

Good media writing involves

Simply knowing grammar and AP style.

Ignoring the rules and developing your own style.

Transforming complex issues and events into compelling stories.

Using eloquent and flowery language to describe simple things.

According to Jaime Fettrow-Alderfer, a good reporter

Should always accept statements as facts.

Should report only the facts.

Must develop an opinion with every story.

Must learn to think critically, and be curious and inquisitive.

A skilled media producer must also be

A savvy media consumer.

An excellent speaker.

Highly opinionated before uncovering a story.

An excellent creative writer.

Good writers must be born with that skill.

True

False

Self-knowledge about your writing is an important starting point for a media writer.

True

False

For many media writers like Alycia Rea, the average work day

Is 8 to 5 weekdays.

Is nights and weekends.

Is fewer than eight hours.

Doesn’t exist.

Traditional news outlets like newspapers and local TV stations

Are on the decline.

Have seen a recent surge.

Don’t exist anymore.

Have maintained or even grown their staffs in recent decades.

The digital revolution means

Only a few companies are able to start up online.

It is nearly impossible to obtain information quickly.

Traditional news outlets can reinvent themselves.

Online publications are not to be truste

Public relations and advertising

Are completely different entities.

Are disappearing.

Are two disciplines that don’t require much writing.

Are largely under the umbrella of strategic communication.

The vast majority of original reporting

Comes from online startups.

Still comes from the newspaper industry.

Comes from bloggers.

Comes from the television industry.

As a media professional in today’s newsroom,

You only need to learn to write for digital medi

You will need to learn several styles of writing.

You only need to learn to write for print.

You only need to learn to write for broadcast.

Job growth in the public relations field

Has been stagnant for decades.

Is a dynamic and fast-growing profession.

Is on the decline.

Is fluctuating almost year by year.

Advertising copy writing is best described as

Creative.

Grammatically correct.

Boring.

Like news writing.

Strategic communication is

A small part of public relations.

Not necessary for most large companies.

Putting out certain messages only at certain intervals.

Combining several types of messages to create a brand voice

Which is NOT part of the Professional Strategy Triangle.

Budget.

Situation.

Audience.

Message.

The three elements of the Professional Strategy Triangle should always be considered separately.

True.

False

A journalist’s job never includes encouraging the audience to take action.

True.

False.

Nathan Crooks advises about writing skills that one should

Dive right in and learn grammar, spelling and punctuation along the way.

Get the basic skills of writing down until they become internalize

Not worry about grammar and spelling because there are editors for that.

Only worry about structure. News instincts don’t matter much these days.