Skill Assessments > Writing & Translation > Media Writing Skill Assessment > Quiz # 7

Media Writing Quiz # 7

Instructions
Quiz: Media Writing Quiz # 7
Subject: Media Writing Professions And Strategies
Total Questions: 30 MCQs
Time: 30 Minutes

Note

  • Do not refresh the page while taking the test.
  • Results along with correct answers will be shown at the end of the test.
Media Writing Quiz # 7
Question 1 of 30
00:00

  • Media that your client or employer owns or controls is called

  • News and persuasive pieces that you write and submit to news editors is called

  • Paid and owned media that you must retain complete control over is called

  • Pitching news for your client to journalists who work in media is called

  • Email pitch is a method of receiving story ideas

  • One of the most common media relations tools in the business is called

  • ______is a mainstay for many organizations who use them to build interest in a product or service, or provide further information

  • ______ is type of publication can range from basic black-and-white single-fold pieces to elaborate, multipage four-color publications

  • Reports for publics including shareholders, members, volunteers, partners, clients, media, and community members are called as

  • ________ communication form usually requires you to write a script and prepare audiovisual materials.

  • Taking risks to find freshness and spontaneity is known as

  • Creative professionals work to generate ideas through this process of mental creation is known as

  • The idea that will capture audience interest is called ________ Concept

  • The idea that will fuel the advertisement or campaign is called

  • Jib Fowles’ list of emotional appeals, showing how advertisements work is called

  • The attention-grabbing text element that conveys the main message behind the advertisement

  • The text that enables you to expand upon the promise you made in the headline is called

  • Prompts the reader to respond to the ad and provides information on how to take action is called

  • A brief phrase that summarizes the creative concept or power idea is known as

  • A unique phrase or motto that an organization uses consistently for its brand across many different settings is called

  • Interactivity is a function of WW Web that allows consumers to initiate ____communication

  • An advertisement that is horizontally formatted and runs along the top or bottom of a web page is called

  • An advertisement that typically runs in vertical or block formats along the side of a web page is called

  • An advertisement that can run in any size and format and which is nearly impossible for readers to ignore is known as

  • Four types of sound are the human voice, natural sound, music, and sound effects

  • Underbed is music heard underneath the _____ action

  • A set of activities involved in managing and orchestrating all internal and external communications is called as

  • The Page Principles are Principles that guide corporate communication

  • Communication that moves from an employee in a position of higher authority is called

  • Communication that moves from an employee in a position of lower authority to an employee in a position of higher authority is called

Media Writing Skill Assessment

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Media Writing Skill Assessment

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