Media Writing Quiz # 27

A campaign will need to establish a tone of voice that matches the brand’s overall tone.

True

False

A brochure is meant to alert your list of audience members as to an opportunity you want them to consider.

True

False

Creative commons licensing provides a halfway point for copyright owners who wish to see their work used but only in certain ways.

True

False

One of the drawbacks of ______ is the quick use of thumb-based keyboards occasionally leads to spelling problems.

Storify

Twitter

LinkedIn

Facebook

______ questions can solicit extended answers from your sources.

Leading

Loaded

Close-ended

Open-ended

The inverted pyramid can only be used during the writing and information-gathering processes.

True

False

Fake news is a term that emerged in the mid-2010s to describe content that is purposefully false in hopes of drawing audience members through partisan ideology or shocking headlines. It is also used to describe content that individuals dislike in an attempt to discredit the material.

True

False

Interesting-action lead is a form of summary lead in which the author relies on the value of the “what” to draw readers into the story. These are used when oddity, conflict or impact is a key interest element in a piece of copy.

True

False

Medium-based limitations is restrictions placed on freedom of expression germane to the platform used to share information. The First Amendment guarantees freedom of the press, which traditionally translates to printed products. Other platforms, such as broadcast, receive less protection than do newspapers and magazines.

True

False

Reaction release is a form of a press release that allows public relations practitioners to respond to newsworthy events and statements that affect your audience.

True

False

Obeying the law is ________ ethical behavior

Essentially the same as

The first step towards

The opposite of

Unlikely to lead to

A paragraph that focuses on a single subject is referred to as a ___________ paragraph.

Coherent.

Unified.

Complete.

Cohesive.

Serial

When including research in a written paper, no more than ____ % should come from quotes/sources

13

14

15

16

Reginald fessenden is credited with making the first ______, on christmas eve in 1906.

Distress call from a sinking ocean liner

Voice broadcast

On-air paid advertisement

Use of Morse code

Wireless telegraph

Coordination tells a reader that __________.

Combine short independent clauses into a single sentence

It has an incorrect pairing of correlative conjunctions.

Two or more ideas are equally important

None of this

Academic integrity involves ________. (choose all that apply)

Giving your absolute best effort on every single assignment in the course

Ensuring the work that your are submitting was created by you and not copied from another person or resource

Ensuring that the work you are creating and submitting is credible

Ensuring that you have answered all questions on a quiz or test before pressing submit.

Giving proper credit to the resources and ideas of others that were used to develop the final product

Do all of the following except ________ when you're editing a document for conciseness.

Eliminate redundancies

Shorten long words and phrases

Delete unnecessary words and phrases

convert sentences to "it is" or "there are" structures