Media Writing Quiz # 25

Direct quotes are also referred to as paraphrase.

True

False

Indirect quotes are taken from the source’s mouth, word for word, and placed into your writing.

True

False

____ writing means sticking firmly to the noun–verb or noun–verb–object sentence

Contemporary

Concise

Communal

Concrete

In broadcast, the audience members only get ______ chance(s) to hear what the reporter said.

Zero

Two

One

Three

In broadcast writing, complex numbers are written ______.

In exact numbers

In as many decimal places as possible

Precisely

In accurate approximations

Most broadcast scripts are ______.

Written in longhand

Typed and double- or triple-spaced

Typed and single-spaced

Hand-printed

When you type your script, look for opportunities to recast your verbs in ______.

Past perfect tense

Past tense

Present tense

Future tense

When you need to use abbreviations, you can use ______ to dictate how you want someone to pronounce something.

Hyphens and spacing

Bold

Title case

Italics

The lead of a broadcast story is written akin to a ______.

Paraphrase

Print or Web lead

Print or Web headline

Direct quote

Broadcast writing structure isn’t exactly conversational.

True

False

Because broadcast copy has to be read aloud smoothly, the script is often double-or triple-spaced.

True

False

In broadcast, the reader must also know how the word should sound when spoken.

True

False

Scripts often include phonetic elements called phonetics.

True

False

Broadcast copy tends to use exact numbers.

True

False

In the field of media, we ignore rarities and avoid reporting on elements that make them different from everyday occurrences.

True

False

Broadcast writing tends to follow less of an inverted pyramid structure than print or web writing.

True

False

In broadcast, the writers assume that the audience members are fully paying attention to the story.

True

False

A news release, or press release as it is often called, can do all of the following EXCEPT ______.

Create awareness

Draw attention

Create product

Inspire action

______ types of releases allow you to explain issues related to bad news and make statements regarding what will happen next from your end?

Localization

Announcements

Reflex releases

Bad news

Public-relations workers take action that is ______.

Intentional

Non-intentional

Accidental

Obtrusive

Public relations is a(n) ______ attempt to create action or reaction.

Unorganized

Organized

Archaic

Distributed

What will determine how public-relations practitioners are judged? 

How loud they are?

How good-looking they are?

How well practitioners execute their work?

How much they earn?

All of the following are types of news releases EXCEPT ______.

Announcements

Reflex releases

Reaction releases

Bad news

In public relations, good practitioners understand that sending a message is important, but receiving feedback from the recipients of that message ______.

Also matters

Doesn’t really matter

Is annoying

Is expensive

Public-relations workers take action that is intentional.

True

False

In public relations, good practitioners understand that sending a message is important, and receiving feedback from the recipients doesn’t really matter.

True

False

Spot announcements allow you to notify the media and the public about things like changes in personnel, product launches, employment opportunities, and legal actions.

True

False

Pitches blend the lead writing approach associated with the inverted pyramid and the bulleted approach common to fact sheets.

True

False

The less important the person, the more likely people will pay attention.

True

False

Your goal in public relations is to create the best possible message and disseminate it in a way that your audience can accept and understand it.

True

False