Media Writing Quiz # 22

One of the primary things media writing demands of you is accuracy.

True

False

Get the most important information to your readers as slowly as possible.

True

False

Writing in inverted pyramid style means writing the most important thing first and then move to the second most important thing and then the third most important thing and so forth. 

True

False

The core of a sentence comes down to the direct object and the verb.

True

False

You don’t want to give your readers the most recent information at the top of whatever you are writing.

True

False

The big problem with “you” leads is that they can become opinionated and presumptuous.

True

False

Question leads are a great way to start a story.

True

False

The more well known someone is, the less likely that person’s name will draw readers.

True

False

Many companies provide miniature ______ on their staff members, especially those in the upper echelon of the organization.

Articles

Newspapers

Biographies

Newsletters

Conducting the interview at your subject’s home base is recommended because it can keep them more relaxed and ______.

Allow them to dress the way they want

Prevent coworkers from eavesdropping

Keep expenses down

Allow you to do some observing

According to your text, one of the best places to get information about an interview subject is from ______.

Gossip blogs

Other people who know your source

Ex-partners

Surveys

In approaching a source, either by phone, in person, or through some other means, make sure you display ______.

Your teeth

Your tattoos

Your muscles

Proper manners

One great element of digital interviews is ______.

That you have a complete digital transcript of what the person wanted to say on the topic

It’s an easy way to dodge an in-person interview when you feel lazy or scared

It provides an easy way to ask follow-up questions

It provides an easy means to read body language

If a source says you can’t record the interview, ______.

Explain that you want to record the material to make sure you get things right

Tell them you’re going to do it anyway

Record it without telling them

Don’t record it

It is a good idea to record your interviews ______.

Only if you work across media platforms

Even if you don’t plan to work across media platforms

Only if you feel like it

Never

_____ is the term used to describe when sites became a giant storage bin of content that was transferred from a standard platform to the web.

Shareware

Shovelware

Storageware

Warehouse

Websites become ______ when they fail to provide additional content on a regular basis.

Updated

Revised

Fresh

Stale

Blogs can help you inform readers as well as ______.

Help you get information from the readers

Help you vent about your feelings

Ask for money

Distract people from the real issues

______ impacts examine the severity of the impact.

Qualitative

Quantitative

Value

Geographic

When it comes to web writing, keep it ______.

Long

Real

Steady

Current

Think about ______ beyond a simple reaction. 

Your editor/producer

What you want to add

Your publisher

Society at large

Creating a link to a ______ of a word can make things easier on your readers.

Definition

A newstand

A grocery store

A TV station

Blogging is a way to reach an active and interested audience at any point in time with important and engaging information.

True

False

Most traditional media outlets maintain a digital presence through standard websites that feature their regular content that already ran in the paper or on TV.

True

False

Public-relations practitioners can sidestep mainstream media outlets and speak directly to the public through a blog.

True

False

People head to the web for long pieces of information.

True

False

Social media tools cannot be scaled or adapted to fit the needs of an audience.

True

False

It’s a great idea to have a blog just for the sake of blogging.

True

False

Social networking websites such as Facebook and LinkedIn provide you with an option to meet people with similar interests and showcase your skills and products.

True

False

Media professionals have not embraced Twitter on a professional level.

True

False