Media Writing Quiz # 20

A list of terms that should be used within copy to maintain the overall feel of the brand is called

Word bank

Tagline

News peg

Opt-in

When two or more individuals or collective units are seeking a goal that is mutually exclusive, ______ will arise.

Score: 0 of 1

Oddity

Immediacy

Value

Conflict

The element of ______ helps you explain how the information you put forth will directly affect the readers.

Importance

Impact

Immediacy

Conflict

______ perspectives measure the numerical reach of an impact.

Qualitative

Quantitative

Value

Geographic

______ impacts examine the severity of the impact.

Qualitative

Quantitative

Value

Geographic

When an audience needs to understand why a story matters to them, this need can be met by ______.

Showing the reader personal impact

Showing the reader conflict

Showing the reader immediacy

Showing the reader rarities

When an audience needs engagement, this need can be met by ______.

Telling the story in a timely way

Telling the story in an interesting way

Telling the story with an emphasis on oddities

Telling the story with an emphasis on geographic location

In order to make audiences care about a story, it is helpful to offer them ______.

More information about famous people

More conflict

Ways to act

Interesting details

Demographics commonly include age, gender, race, education, and relationship status. 

True

False

Microtargeting targets people based on specific interests.

True

False

Microtargeting has become a huge factor in political campaigns over the past

True

False

People relate well to events that happen far away from them and less to those that happen near to them.

True

False

Psychographics allow media professionals to examine an audience based on personality traits, values, interests, and attitudes, to name a few.

True

False

One way to approach your audience is to conceptualize its members in a way that makes them more real for you.

True

False

The less important the person, the more likely people will pay attention.

True

False

In the field of media, we ignore rarities and avoid reporting on elements that make them different from everyday occurrences.

True

False

When two or more individuals or collective units are seeking a goal that is mutually exclusive, conflict will arise.

True

False

People don’t really want to know what is happening around them before anyone else does.

True

False

______ is the most important aspect of your job, regardless of if you are publishing a newspaper, broadcasting a news report, issuing a press release, or sending out an advertisement.

A. Accuracy

Immediacy

Value

Conflict

______ is a selective process, which allowed media officials to determine what people would and would not see. 

Editing

Gatekeeping

Proofing

Directing

Today, ______ has opened up the floodgates of information, making the job of professional media operatives different but even more crucial.

Conflict

Gatekeeping

The Internet

Geography

Today, ______ help(s) people separate fact from fiction, reality from myth, and honesty from dishonesty 

Gatekeepers

The Internet

Society

Media writers

A primary rule to remember about media writing is ______.

To look up everything you want to include in anything you write

To go by memory as much as possible 

To include it if it sounds good

Don’t waste too much time on fact checking

Fake news ______.

Doesn’t exist

Takes on a variety of meanings, depending on who uses the term

Is easy to detect

Does not include hoaxes

Good places to verify your information include all of the following EXCEPT ______.

Source documents

Websites of unknown origins

“dead tree” publications

Your own work

Basic fact checking includes all of the following EXCEPT ______.

Check spelling

Review proper nouns

Consider different ways to act

Look into the numbers

When you do basic fact checking, it’s important to look into any numbers included in the story.

True

False

If you get information from a single source online, don’t pass it along without looking for similar information from other sources.

True

False

It’s not necessary to check any links you find in a story.

True

False

One way to avoid confusion is to paraphrase a source’s quotes as much as possible. 

True

False