Media Writing Quiz # 14

In microtargeting, marketers use extremely common demographic characteristics.

True

False

A small, specialized area of information on which a media outlet might provide coverage is called_____.

Niche

Oddity

Population

Community

News of the weird is called _____

Oddity

Niche

Impact

Value

Outlets can use more than one_____.

Platform

Agency

Flatform

None of above

Personification is a way to view an audience by creating a prototypical audience.

True

False

Platforms are not limited to ______ broadcast and online dissemination.

Print

Digitalize

Scan

None of above

Psychographics are not limited to personality traits, values, interests and attitudes.

True

False

A measurement that assesses the severity of an impact is called.

Quantitative

Qualitative

Deductive

Objective

A measurement that assesses the numerical reach of an impact is known as 

Quantitative

Qualitative

Deductive

Objective

Value is the degree to which something _____ to a reader by out-lining a clear personal impact.

Matters

Impacts

Regrets

None of above

A process to verify information before publication.

Fact check

Fake check

Fact alert

Authentication

Editors are often referred to as “gatekeepers” because they choose what information is published or what not.

True

False

Hyperbole;a statement that is so ridiculously overblown that it could not be reasonably _____.

Believable

Deniable

Realistic

Unbelievable

Logical lapses are a breakdown in assessing the ______ of a statement brought about by the inclusion of an erroneous statement.

Accuracy

Authenticity

Probability

Precision

Example of a primary source is a diary written during the civil war.

True

False

Secondary source is information provided by ______.

Second Hand

Firsthand

Boh

None of above

Active voice is a sentence that places the subject in a position where it performs action in the _____.

Verb

Noun

Adjective

Adverb

The requirement that nouns and their pronouns be ______ in terms of singularity or plurality is called antecedent-pronoun agreement.

Parallel

Perpendicular

Equal

Opposite

Cliche is an _____ statement that lacks imagination.

Overused

Underused

Never used

Often used

Contraction is a grammatical construct that uses an _____ to combine two words.

Bracket

Apostrophe

Comma

Full stop

A structural deficiency in a sentence that results in a word or phrase that can be misapplied to the description of another word or phrase is called a dangling modifier.

True

False 

Direct object is an element of the sentence that is acted____.

Upon

Above

Onto

Before

Cluster of words that fails to add information to a sentence is called _____.

Full phrase

Complete phrase

Empty phrase

Empty subject

Empty subject is an opening of a sentence that lacks value but takes up the ____.

Space

Air

Mass

Volume

Empty word is a _____ term that fails to add information to a sentence.

Vague

Clear

Missing

Metaphor

Gender neutral is a term that indicates that an item is neither ____ or _____.

Male,female

He,she

Human,animal

None of above

Indirect object is the element of the sentence that is indirectly affected by the action of the verb.

True

False

Misplaced modifier is also known as a dangling modifier.

True

False

Noun is a simple subject of  a sentence that explains ____ or ____ the sentence is about.

Who

What

Who ,what

Who,whose

A form of sentence structure that places the subject of the sentence in a position in which it is receiving the action of the verb is known as ____.

Passive voice

Active voice

Direct tense

Indirect tense