Media Writing Quiz # 11

The highest law in the land in the U.S. is

Administrative Law.

The U.S. Constitution.

A Statute.

Common Law.

The First Amendment includes

The right to peaceably assemble.

The right to bear arms.

The right to a trial by jury.

The right to privacy.

Prior restraint is the legal term for

Press censorship.

Prohibiting freedom of speech.

Restricting freedoms of prisoners.

Shouting “fire” in a crowded theater when there is no fire.

Negligence and actual malice are two types of ______________ in a libel suit.

Publication

Defamation

Fault

Identification

Absolute privilege applies to

All reporters.

Certain government officials.

Reporters of large newspapers.

Police officers.

A picture of a random college student in a paper near a headline that says “Heroin addiction on the Rise” could violate privacy under

False light.

Appropriation.

Disclosure of embarrassing facts.

All of the above.

A copyright can be granted

To the creator of a work and all those who copy it.

To the work and all its derivatives.

Only to original works.

Only to works created in the United States.

A teacher makes up a song and sings it to her class. It can only be copyrighted if

The song is an original creation.

The song is recorded or has sheet musi

Both a and

Neither a nor

For original works created after January 1, 1978, the copyright expires

In 95 years.

Seventy years after the author’s death.

When the author dies.

Never.

Which of the following is an exemption to the Freedom of Information Act?

A person’s medical records.

A person’s arrest recor

A person’s divorce.

The president’s salary.

Because of Sunshine Laws

Public meetings must be held during the daytime.

Meetings must be open to the public after dark.

Adequate lighting must be available to all audience members.

Most government agencies must hold most meetings open to the public

A violation of ethics means a journalist has also broken the law.

True.

False.

Truth, accuracy and fairness are just as important in public relations as in journalism.

True

False

The Golden Mean teaches that there is a middle route between excess and deficiency.

True.

False.

Public relations and advertising professionals use social media

Almost never.

Sparingly.

In virtually every campaign.

Only to reach teenagers.

The SMART system is used primarily to help you create

Social media objectives.

A message for only one particular medium.

Advertising slogans.

Headlines.

The audience you want your message specifically tailored to is called the

Lifestyle audience.

Target audience.

Niche audience.

Social audience.

Which of the following is psychographic information?

Forty-year-old white males.

College-educated Latinos.

Men and women earning more than $50,000 a year.

Upwardly mobile males who enjoy hiking and camping on vacation

A social media audit identifies

How many hits a client has on a particular site.

Who has been seeing the client’s Facebook page.

How much money the client is making from social medi

The types of accounts a client has and which are redundant or can be combine

Curated content refers to

Artwork only.

Mostly reposts.

Content that is no longer neede

Content that has been fixed

A social media style guide

Is not necessary.

Should be the same as the AP style guide.

Will help establish a consistency in your social media writing.

Is nothing like other media guides.

Writing in a conversational tone means

Writing as you speak.

Addressing the reader in third person.

Using common words and contractions at times.

Using jargon.

Adjectives and adverbs in social media writing

Don’t work as well as action verbs.

Are used to express excitement in the copy.

Are especially important in news events.

Are more important than the verbs.

Hashtags used in tweets

Are more of a distraction than anything.

Make it easier to offer your tweet for reposts.

Will drive people away from your tweets for goo

Don’t really offer additional information.

Social media copywriting is nothing like electronic media writing.

True

False

Social media now account for the highest usage of any type of internet site..

True

False

Marketing Manager Jean Thompson suggests becoming a better writer by

Concentrating on only one or two areas of study in college.

Learning and reading as much as you can about as many subjects.

Taking easy courses in college to boost your GP

Not going to college at all.

The development that allowed massive web searching in 1993 was the first

Web browser.

Hypertext.

Content management system.

Blog.

The page landscape should

Be filled with as many items as possible.

Always have more than 500 words.

Be in straight columns from top to bottom.

Make it easy for a visitor to navigate the page

With respect to social media copy, web copy

Uses more words and longer sentences.

Uses bulleted lists more.

Uses a completely different style.

Uses more adjectives and adverbs.