Media Writing Quiz # 1

Writing that requires a highly developed skill set and the ability to produce pieces that are accurate and tailored to your audience’s media preferences is called

Media writing

Professional writing

Professional media writing

None of these

A strategy driven by an understanding of your situation and audience is called as

Writing strategy

Professional strategy

Professional writing strategy

None of these

Media producer is a person who may work on a variety of _______ .

Media

Blogs

Videos

Social media posts

Media consumer is a person who consumes media in the ______ should be able to think critically about stories, and differentiate fact and opinion

21st-century

20th-century

19th-century

None of these

An instrument developed to measure how college students perceive themselves as writers is called as

MWSP Scale

WSPM Scale

GSP Scale

GPS Scale

A diagnostic exam to determine skill levels in grammar, spelling, and punctuation Is called as GSP Test

True

False

The activity of professionally writing news or information for print, digital, or broadcast media is called as

Public relations

Journalism

Advertising

Reporting

A profession in which practitioners work to influence public opinion,and create favorable publicity for their clients and employers.

Public relations

Journalism

Advertising

Reporting

A profession in which practitioners create messages that move people to action is known as

Public relations

Journalism

Advertising

Reporting

Integrated marketing communication (IMC) is also called as

Operational communication

Marketing communication

Tactical communication

Strategic communication

According to Professional Strategy Triangle A model professionals can employ with _____ corners that are critical to every media writing task

One

Two

Three

Four

An active thinking process is a ____ step process to create a final written piece.

Three

One

Five

Seven

Points to use in writing, including fact, analysis, judgment,affects and action are called as

JAVA Points

JAFA Points

FAJA Points

AJAF Points

The state of being factually correct and establishing the context of the story fairly so that a reader can understand it correctly is known as

Balance

Accuracy

Clarity

Simplicity

A lack of bias, judgment, or prejudice in reporting, interviewing, and writing is called as

Journalistic objectivity

Academic objectivity

Writing objectivity

Reporting objectivity

_____ is when journalists do not take sides in a news story and presenting the facts and viewpoints in an even manner

Balance

Accuracy

Clarity

Simplicity

Conveying key ideas in the fewest words possible is called as

Balance

Brevity

Clarity

Simplicity

Using language in the most efficient manner possible is called

Balance

Accuracy

Clarity

Simplicity

Clear and straightforward writing, without wasting words or being overly complex is known as

Balance

Accuracy

Clarity

Simplicity

Using appropriate word choice is called as

Precision

Accuracy

Clarity

Simplicity

Associated Press Stylebook is A style guide used by reporters, editors, and news directors in ________ Journalism

Print

Online

Broadcast

All of above

A sentence construction wherein the subject performs the action is called as

Active voice

Passive voice

Direct

Indirect

A sentence construction that places the object first, emphasizing the object being acted upon is called

Active voice

Passive voice

Direct

Indirect

Writing straight to the point, removing superfluous details, and polishing writing into smooth expression is called as

Conciseness

Clear

Concrete

Coherent

Writing for a diverse audience of readers, aiming to write at roughly a high school level is called as

Accessibility

Usability

Availability

Usability

Writing that eliminates any chance of misinterpretation or offense is called

Language sensitivity

Speech sensitivity

Writing sensitivity

Debate sensitivity

A section of the Constitution of the United States which guarantees freedom of the press is called as

First Amendment

Second Amendment

Third Amendment

Fourth Amendment

Truth is called as fact or reality

True

False

Accuracy can also be defined as

Being correct

Precise

None of these

Both of these

A lack of bias is known as Objectivity

True

False