Marketing Methods and Techniques Quiz # 4

_____ means that a product can be used as it was intended.

Functionality

Maintainability

Fitness for use

Conformance to requirements

A ________ is a set of related products a retailer offers.

Merchandise mix

Merchandise assortment

Merchandise breadth

Product depth

Product line

Celebrity endorsements in advertising are based on the _____ principle of influence.

Reciprocation.

Authority.

Social proof.

Consistency

Fill in the blank: ______ is used to measure the size of your potential audience.

Engagement

Impressions

Audience

Instrument

During the ________ stage of the product life cycle, firms are likely to use cost-plus pricing.

Introduction.

Decline.

Growth.

Development