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Sales & Marketing
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Google Ads Skill Assessment
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Quiz # 1
Google Ads Quiz # 1
Instructions
Quiz:
Google Ads Quiz # 1
Subject:
Basic Google Ads
Total Questions:
28 MCQs
Time:
28 Minutes
Note
Do not refresh the page while taking the test.
Results along with correct answers will be shown at the end of the test.
Start Quiz
Google Ads Quiz # 1
End Quiz
Question
1
of 28
00:00
Which ad component has three fields that allow 30 characters each?
The headline
The description
The website URL
The call-to-action
Griff has noticed that his best-performing keywords has started to see an increased CPC, despite no changes on his part. What is the most likely reason for this?
Ad Quality Score increase
Reduction of landing page inbound links
Reduction in daily budget
Increased competition
You are running a campaign that will consist of 15 ads. What is the minimum number of ad groups that you can have as part of the campaign?
1
5
3
15
Braxton has his maximum bid set to $5. His competitor bids $3.95. How much will Braxton pay upon winning the auction?
$3.96
$3.95
$4
$5
Maurice creates an ad headline that reads "Buy {Keyword:hats} Today". Which headline could not be displayed to a user for this ad?
Buy Caps Today
Buy Helmets Today
Buy Fedoras Today
Buy Hats
Which choice is not an option when configuring ad extensions?
Product extensions
Sitelink extensions
Message extensions
Callout extensions
Which choice is a best practice when designing a landing page for an ad campaign?
Having lots of inbound links
Using JavaScript
Relevant content matching the ad
Enrolling in Ad Central
Which choice has no impact on Quality Score?
Ad relevance
Expected clickthrough rate
Landing page experience
Max CPC bid
Marcelina wants to know how many sales her Google Ads brought in. What should she set up?
Target CPA bidding
Conversion tracking
Custom deep links
Custom display URLs
Kellan creates an ad headline that reads "Buy {Keyword:Shoes} Today". What is this an example ad?
Automatic headline replacement
Keyword insertion
Dynamic bidding
Auto replacement
Which factor does Google Ads consider when determining whether a remarketing list qualifies for a similar audiences list?
The number of visitors on the list
The amount of revenue generated by the list
The average bid targeting the list
The average monthly spend targeting the list
An auction has a normal bid of $.50 but there is an active bid adjustment of -20%. What is the final bid amount?
$0.40
$0.60
$0.04
$0.06
Which ad rotation setting uses machine learning to prioritize ads based upon expected performance?
Rotate evenly
Optimize
Manual rotation
Rotate indefinitely
Clara is running retargeted display ads, but does not want her audience to experience ad fatique. What should be configure?
Ad scheduling
A frequency cap
An impression cap
Auto ad rotation
If someone performs a search for "most comfortable chair", which ad description text would likely perform the best?
Don't be uncomfortable. Get a new chair. Try the LumbarPro today.
Experience the most comfortable chair, with more than 1,000 five-star reviews.
Try the LumbarPro, a chair that has been reviewed as comfortable by more than 1,000 people.
Need a new chair? The LumbarPro is the highest rated chair. Try this chair, today.
Why would you use callout extensions?
To share pricing on various business offerings
To highlight key features and unique offers
To show reviews of your product or service
To add phone numbers to the ad
You have a maximum CPC bid of $4 for the keyword Coffee Mugs. What tool could you use to determine the projected result of raising the bid to $4.50?
CPC Optimizer
Bid Simulator
Google Analytics
Lighthouse
Which keyword status is not valid?
Geographically restricted
Under review
Paused
Eligible
When reviewing a campaign, you notice that your cost per conversion on desktop is much lower than on mobile. How should you optimize the bidding strategy is you wanted to increase the overall number of campaign conversions?
Increase the desktop bid adjustment for this campaign
Increase the ad frequency for the campaign
Decrease the desktop bid adjustment for the campaign
Increase both the desktop and mobile ad adjustments
With Google's Active View technology, when is an impression of a display ad considered viewable?
When the user leaves the page the ad appears on
When any part of the ad is on-screen for 5 seconds
When the entire ad first appears on the screen
When at least 50% of the ad is on-screen for at least 1 second
Rhama wants to increase her bids for any customers that are within a selected radius of her storefront. What would you recommend she do?
Create a location bid adjustment
Use automated bidding
Create an ad group with higher bids, targeted to that geographical region
Restrict the campaign to only the radius
The standard approach to submitting product data to Google Ads is through the use of a product _.
Link
Ad
Feed
Extension
In order to create a similat audience, you must provide Google Ads with _.
A budget
A tracking pixel
All of these answers
A seed list of users
How do responsive search ads increase your likelihood of reaching more customers?
They provide multiple headline and description options, so ads automatically evolve based on performance.
Responsive search ads are mobile optimized
All of these answers
Responsive reach ads receive preferential treatment in the google ads auction
Sion is having a sale that will last three days. He wants his ad text to show how much time is remaining in the sale. Would would you recoment for Sion?
Use the sale extension and set the sale duration for each time zone.
Do not include the sale in the ad text, as this likley violated Google Ads editorial policies.
Add a countdown customizer to the ad text.
Manually adjust the ad text as frequently as possible to reflect the time remaining
Tabitha has a mobile application that is complementary to her website. She wants to make it known to potential customers, but driving app downloads is not her main goal. What would you recommend she configure on her Google Ads?
App extension
Universal App campaign
Mobile App campaign
Download extension
Which solution allows you to show ads in Google search results, only if the user has previously visited your website?
MDC
ECPC
RLSA
Target ROAS
Which report would most accurately show how far away users are when clicking your ads in relation to the location of your business?
Dimension report
Geographic report
Distance report
User location report
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