Corporate Communications Quiz # 3

EOM stands for:

End of message

End of morning

End of meeting

Employee or management

What does "Re:" stand for in an email subject line?

Reasonable

Replying

Regarding

Respect

What does NPV stand for?

Net Present Value

Necessary Principle Vestment

Non Premium Vestment

Net Pricing Value

What is the public document that encompasses a corporations performance?

5-k report.

Contract.

W-2

10-k report

Which of the following is a government relations activity?

Supporting an independent charity.

Receiving government funding.

Lobbying for increased tariffs on an opposing companies products.

Engaging in government contracts.

What is an example of global communication?

A company lobbying for higher tariffs on a competing product

A geological exploration company sharing information about a newly discovered mineral deposit

A company filing for trademark rights

A company selling its products to an outside country

True or False? Strict spelling and standard abbreviation use is not a concern when the communication is between internal parties, but is important when communicating to those outside the organization.

True

It depends on the recipient.

False

Which of the following is a gerund?

Businesses

Writing

Writer

Coherently

Which of the following is a message distribution channel of internal communications?

Computers.

Print-based communications for management.

Managing specific corporate relations packages that do not divulge private company information.

Developing an annual report.

Which of the following demonstrates a grassroots communications effort by a corporation?

A company lobbying directly to the government.

People listening to what a companies message is.

A corporation competing with Monsanto, forming campaigns denouncing the use of genetically modified foods.

Companies listening to what people have to say about them.

A company faking grassroots efforts for an indirect change in public opinion is said to be participating in what activity?

Astroturfing

False pretenses.

Communication.

Slander.

What is the goal of strategic communication?

To retain an internal coherence of communications under a conceptual umbrella.

To take a straightforward approach to communication that is uniformly understood.

To build strategic relationships with external parties.

To communicate shrewdly while divulging proprietary information to the general public.

Of the following, which is considered a secondary stakeholder?

Stockholders

Activist groups.

Suppliers

Creditors

Which of the following has a proper use of commas?

None of these

Are the correct company colors red, blue and green?

I would therefore, like a response

I don't know what to do, email, text, or call him

In which situation would you write a memo?

Taking vacation time

Setting up a meeting

Reaching out to a potential client

Analyzing an investment opportunity

Public affairs is defined as the relationship between what two entities?

An organization and its stakeholders.

An organization and the general public.

An organization and another organization.

An organization and a group of strangers.

What does P&L refer to?

Income Statement

Both of these

Profit & Loss