Business Information Quiz # 15

The ________ is a large national electronic stock trading market.

SEC

NYSE

NASDAQ

NLRB

The __________ gap can be reduced by managing consumers' expectations.

Empowerment

Delivery

Knowledge

Standards

Communication

The basic intelligence that makes learning quick and thorough is referred to as _____ intelligence.

Fluid

Crystallized

Practical

Creative

The best-known nonlinear presentation software is _______________.

Transitions

Tweetdeck

Prezi

Program detail

The broad activities of human resource management include _____.

Are cogs in a machine

Finding the right people

Diversity-focused recruitment

Social identity

The fundamental accounting equation states: assets = __________.

Liabilities minus owners' equity.

Liabilities plus receivables.

Payables plus cash equivalents.

Lliabilities plus owners' equity.

The most expensive but most adaptable method of the promotion mix is _____.

Sales promotion.

Advertising.

Direct mail.

Personal selling.

A(n) __________ puts together components to make a product.

Facility location

Assembly process

Facility layout

Just-in-time (JIT)

____ post ratings of products and services and contribute to and edit articles in wikis

Critics

Joiners

Jolts

Spectators

_____ is an employee's attitude toward his or her job, employer, and colleagues.

High turnover

Morale

Hawthorne experiments

Maslow's esteem needs

_____ is/are not characteristic of impressionist music.

Fragility and decorative beauty

Sensuous tone color

Heavy romanticism

Subdued.

_____ occurs when a company retains a product but reduces its marketing support costs.

Maturity.

Decline

Growth.

Introduction.

Whirlpool appliances would most likely use _____ distribution to sell its products.

Intensive.

Selective.

Patterned.

Exclusive.

You can help the audience find your business on twitter by_____.

Incorporating keywords and phrases strategically.

Background information

Empathy with audience

Stressing the benefits of doing it

In retail in general and fashion in particular, having _____ is considered the kiss of death.

Price transparency

Viral marketing.

Excess inventory

Sustainable competitive advantage

_____ are wealthy individuals who invest in new and growing firms.

Market niches

Venture capitalists

Angel investors

Sole proprietorship

___________ are the firm's after tax profits that are distributed to stockholders.

Stockbroker

Diversification

Dividends

NASDAQ

A marketer focuses on a product's ________.

Physical characteristics.

Service attributes.

Symbolic attributes.

Benefits.

According to the two-factor theory, ________.

The aspects that lead to job satisfaction are separate and distinct from those that lead to job dissatisfaction.

Motor reproduction process

Tasks are independent rather than interdependent

The _________ is a statistic used to compute the pace of inflation or deflation.

Consumer price index

Gross domestic product

Index of leading indicators

Index of inflationary trends

The openoffice.org software program creates files with the _______ file extension.

Odt

Formula

Eye contact

A form

Layout

__________ utility is usually provided by producers rather than marketers.

Form

Retailer

Long-term

Storage

If a company secures a three-year bank loan, this is considered _________.

Unsecured loans

To have sufficient cash on hand without compromising the firm's investment potential bonds

Long-term financing

All of these

When black & decker manufactures its wide array of tools, it is using a(n) ____ process.

Analytical

Qualitative

Synthetic

Assembly

Don't ________ in the closing section of a business report.

Summarize the key points

Introduce new material to expand the scope

List all of the action items

Present the benefits of following the recommendations

Daily trading on the amex market is ____ shares

Over 2 billion

Less than 100 million

About 1 billion

Over 10 billion

Decisions related to scheduling and assigning employees can be supported by a _____.

Manufacturing information system

Personnel information system

Financial information system

Logistics information system

Digital media can reduce the cost of _______ and _________ transactions.

Customer, business

Manufacturer, end-user

Internet, brick-and-mortar

None of these

The purpose of ____________ is to increase an employee's ability to perform productively.

Compensation and benefits

Performance appraisal

Training and development

Compensation packages

A general term for a middleman that actually buys and then resells goods is a _____.

Merchant middleman

Positioning strategy.

Target market.

Marketing mix.