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Publishing Fundamentals MCQs

What does 'point of sale' mean?

The moment at which a sale is made in a bookshop.

The unsold material that is returned to the publisher from the retailer.

Merchandising display material provided by a publisher to bookshops as a way of promoting certain titles.

The sharp end of publisher-retailer business deals, often associated with large supermarket discounts.

Answer

Correct Answer: Merchandising display material provided by a publisher to bookshops as a way of promoting certain titles.

Explanation:

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