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Public Relations Quiz Public Relations

Why is a bylined article credited to the CEO of a client company an important element of a PR campaign?

It is often drafted by a PR person (at the agency or in-house) to ensure that the messaging resonates with its intended audience.

All of these.

A growing number of consumers, investors and others want to know that the CEO of a company is an expert in his or her industry before purchasing one of the company's products.

It offers great credibility for the company.

All of these.


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