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Public Relations MCQs

What is meant by 'integrated marketing communications'?

Combining the video game, music and home video entertainment systems in one package

An approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand's core message.

Disparate marketing groups talking to each other, often at boardroom meetings

A system whereby the CEOs of multi-national companies join an exclusive and secretive club, similar to the Freemasons

Answer

Correct Answer: An approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand's core message.

Explanation:

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