What is a "boilerplate"?

A retweet or a "like" on Facebook is a form of:

A term to describe a form of propaganda is:

To secure media coverage, you must:

A popular PR web service providing recent stories:

The same release can be re-sent to the same media outlet:

Uncontrolled media refers to outreach methods that are not under direct control of the company, organization, or sender of messages.

_______ is the process of sharing information with journalists with the aim of publishing it for a wider audience.

The process of defining, crafting, integrating, and distributing organizational messages through a variety of communication channels is known as _______.

The value of information provided to a reporter by a source, including public relations professionals is known as ________ .

Conversion is used as a metric to track campaign success: a member of a target group completing a desired action such as donating to a fundraiser .