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Public Relations Quiz Public Relations

What does 'column inch' refer to?


The distance between tables at a press conference.

The gap on the London underground that is commonly referred to with the phrase 'mind the gap.'

A description of a Public Relations technique where columns dominate the front of buildings to give the impression of wealth creation, success and status.

A common unit of measure by newspapers, whereby ad space is purchased by the width, in columns, and the depth, in inches.

Answer:
A common unit of measure by newspapers, whereby ad space is purchased by the width, in columns, and the depth, in inches.

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