True or False? Public relations is always positive material.

What is a 'Bandwagon effect'?

What is a 'boilerplate'?

A retweet or a "like" on Facebook is a form of:

A term to describe a form of propaganda is:

To secure media coverage, you must:

Budget Infrastructure is a cost for upgraded items such as _________ that are often wholly or partially integrated into campaign budgets.

Budget, Administration is a campaign expenditure for office-related ________ and other incidental activities.

Uncontrolled media refers to outreach methods that are not under direct control of the company, organization, or sender of messages.

_______ is the process of sharing information with journalists with the aim of publishing it for a wider audience.

The process of defining, crafting, integrating, and distributing organizational messages through a variety of communication channels is known as _______.