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Public Relations Quiz Public Relations

During the management of a PR campaign, what does the term 'duplicated audience' mean?


The immediate audience focus of the campaign.

The long-term audience focus of the campaign.

An audience that has two sets of data attached to it, often for two different markets or countries.

The overlapping selection of a target audience that is reached by more than one media vehicle.

None of the above

Answer:
The overlapping selection of a target audience that is reached by more than one media vehicle.

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