A key tool used in public relations:

Staged events and publicity stunts are part of:

What does 'serif type' refer to?

What is 'narrowcasting'?

What is the name given to an advertisement that has the appearance of a news article or editorial (in a print publication)?

Which of the following terms refers to a kind of deception associated with intelligence agencies - establishing credibility for the source disclosing the information but in actuality withholding key facts and protecting a more serious crime.

Research, Secondary includes the gathering of insights from research conducted by others, often involving the collection and analysis of a significant number of existing reports,

Research, Refinement is a research done in the middle stages of the campaign to ensure _________ are reaching audiences

Research, quantitative several key elements to determine their _______ .

Research, Qualitative focused on narrowing the scope to one or several key elements to determine their _______ .

Research, Primary conducted by practitioners to inform their understanding of the organization, ________ .